Corn Syrup and Candy Were Good for Kids (in 1930s Advertisements)

"Doctors Recommend Karo for Growing Children" Karo Ad, Better Homes and Gardens, April 1930.

“Doctors Recommend Karo for Growing Children” Karo Ad, Better Homes and Gardens, April 1930.

There’s something very American about turning corn into high fructose corn syrup and then turning that high fructose corn syrup into candy corn, the Hallowe’en treat.

Sally Edelstein’s blog, Envisioning the American Dream, recently posted a World War II advertisement for Budweiser [!] Corn Syrup that dated to 1943 (Click here.)

“Candy is part of the field ration and sweets are served generously to our armed forces everywhere. Sweets served in war plants have greatly stepped up human energy and production,” claims the ad.

This ad for Karo Syrup is even earlier, dating to 1930:  p 127 doctors recommend karo syrup  narrow better homes april 1930p 127 doctors recommend karo syrup text better homes april 1930

“There are 120 calories per ounce in Karo — almost twice the energy value of eggs and lean beef, weight for weight . . . Serve plenty of Karo; keep the children strong, healthy and happy.” [Nowadays we would call those “empty calories.” Who knew? Karo would gladly send you free nutritional advice on “The Food of the Infant and Growing Child.”]

In 1937, the Dionne Quintuplets were used to endorse all sorts of products. Surely they owed their healthy appearance to Karo Syrup:

"Of course we eat Karo."  The Dionne Quintuplets in an ad from Ladies' Home Companion, Feb. 1937.

“Of course we eat Karo.” The Dionne Quintuplets in an ad from Ladies’ Home Companion, Feb. 1937.

The 1930 Karo ad assured parents that “Karo, doctors have found, does not cause a child to develop an abnormal taste for sweets.” I’m surprised not to have found an ad claiming that 4 out of 5 dentists recommend candy for children.

From an ad recommending citrus fruit juice for children, The Delineator magazine, June 1934.

From an ad recommending citrus fruit juice for children, The Delineator magazine, June 1934.

“Tooth decay and mild-to-severe gum troubles are found in nearly four out of five American children, records show.”

I’m probably just jealous of all those kids whose parents believed the ads saying that candy was good for them; my parents only allowed candy in the house at Christmas, Easter, and Halloween. (I wasn’t happy about it then, but, perhaps coincidentally, I’m now a senior citizen with a full set of healthy teeth. Thanks, Mom.)

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1 Comment

Filed under 1930s, 1940s, Vintage Ads

One response to “Corn Syrup and Candy Were Good for Kids (in 1930s Advertisements)

  1. Just one more reason to mourn the end of the good-old-days!

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